Beginning in 2013, new domain extensions, or generic Top Level Domains (gTLDs), will change how the world uses the web. People will have the option of choosing memorable and intuitive domain names specific to their online objectives and activities. New TLDs should help consumers know what to expect from the websites they visit, making it easier to find sites relevant to them. These new gTLDs will be launched worldwide, joining the likes of .org, .com, and .net. Among the proposed new gTLDs are .ngo, for Non-Governmental Organisatons, and .ong, the domain name representing the Romance language version of NGO.