By: Tony Connor, Director of Marketing, Public Interest Registry
Public Interest Registry and Nonprofit Tech for Good today released the results of the third annual Global NGO Technology Report, the only annual research project that analyzes how non-governmental organizations (NGOs) worldwide use web, email and mobile technology, online fundraising tools, and social media. In addition, new to the report this year are benchmarks around how NGOs implement data management and security software.
With findings that stem from a survey of more than 5,300 NGO respondents from 164 countries across Africa, Asia, Australia & Oceania, Europe, North America and South America, the report offers comparisons of NGO tech usage across regions.
Some of the most notable global findings from this year’s report include:
- 92 percent of NGOs have a website and of those, 87 percent are mobile-compatible.
- 68 percent of survey respondents noted that their organization uses the .org domain, compared to 8 percent that use the .com domain.
- Facebook leads global use as the highest social media platform, with 93 percent of respondents having a dedicated page.
- Only 41 percent of global respondents use encryption technology to protect data and communications.
It’s inspiring to see that such a high percentage of NGOs have mobile-compatible websites, and that 68 percent of respondents indicated that they entrust their web presence to a .org domain. We strive to make .org the go-to online home for missions and causes around the world, and this data illustrates that NGOs look to the .org domain as a stable online platform for sharing their stories.
The data also shows there is still much to be done when it comes to modernizing NGO data security practices. This is a topic we have been addressing in our ongoing “NGOs and Data Security” blog series, and we will continue to help NGOs understand and take action on critical data security issues.
On a regional level, key findings include:
- Most NGOs in each region have a website, along with a mobile-compatible website.
- In every region besides North America, WhatsApp was the most popular messaging application to connect and communicate with donors, while Facebook was the most widely used social media channel by all regions.
- In every region besides North America and Australia & Oceana, NGOs shared that Google Android is the preferred smartphone or tablet operating system.
Public Interest Registry is proud to partner with Nonprofit Tech for Good in this research initiative, as it underscores how important the internet is in helping organizations communicate and collaborate with stakeholders and donors. As we at Public Interest Registry celebrate our 15th anniversary of managing the .org domain, we look forward to continuing to empower NGOS around the world with resources that support them in their missions to bring about meaningful change.
The 2018 Global NGO Technology Report is available in Arabic, English, French, Portuguese and Spanish. You can download the full report here, and we encourage you to join the converzation with #2018NGOTechReport on social media.