There is no system for reserving names. However, ICANN requires that each new gTLD registry have a “Sunrise Period” before the opening of the general availability of registrations. During this period, a trademark holder has the ability to claim a domain name registration corresponding to its trademark. Please note that entities with valid trademarks must first be registered with Trademark Clearinghouse (TMCH). If there is more than one owner of a particular trademark (e.g., in different areas of the world), and more than one claims a registration, the first to apply will get the registration. An NGO that has registered its organization’s name as a trademark will be eligible to take advantage of this process. NGOs that have not registered their names as trademarks will be able to register their name during the general availability on a first-come, first-served basis following the Sunrise Period.